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Imagine
going to bed and waking up in the morning to find that
you made sales while you slept - all because of your autoresponder!
What
exactly is an autoresponder? An autoresponder is an automated
email program that responds to an incoming email with
a message written by you. The message can be written once
and loaded in the autoresponder and forgotten about. It's
as easy as that.
Some
Uses for Autoresponders
1.
Use autoresponders as an immediate acknowledgement to
those who send you information. Let the recipient know
that you have received their message and when to expect
a reply.
2.
Create a FAQ document to answer commonly asked questions
about your product or service. Use the familiar question
and answer format.
3.
Collect names and email addresses by using a capture form.
This allows you to build a list and as marketers keep
saying, lists lead to repeat sales.
4.
Make all your articles and newsletters available via autoresponder.
5.
Offer free reports or e-courses to show your expertise
to your customers. This is a great way to capture prospects'
name and email address for future follow-up.
6.
If you publish an e-book, put the different chapters or
excerpts in your autoresponder.
7.
Archive issues of past ezines and put some of the best
ones in an autoresponder and let your prospects access
them.
Before
you send out information via an autoresponder you should
always check the content for spam triggers that may prevent
your messages being delivered. To have a free check on
your emails/messages go to: http://www.merchant-account-service.com/stop_spam_mail.html
If
you are not using an autoresponder already you may be
losing up to 400% of potential sales. Research shows that
autoresponders increase your exposure to your prospects
and this increased contact with them leads to higher sales.
Remember
if you're not using an autoresponder and gaining these
sales, your competitors will!
(c)
John Lynch
About
the author
To get a Free autoresponder and a Free email marketing
course go to: http://www.merchant-account-service.com/free_autoresponder.html
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