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An
autoresponder is a very powerful tool for any online business.
Basically, an autoresponder is used to ease your tasks.
Automation is critical when running an online business.
Hence you won't need to do the tiring and boring manual
tasks if you automate your business.
An
autoresponder simply sends backs a precomposed message
to the recipient who requested information from it by
sending an email to this autoresponder address.
But
autoresponders can be used for far more advanced tasks
to increase your sales for instance.
1. Use your autoresponder to publish an ezine
A
nice function available in most autoresponders nowadays
is the broadcast feature.
Every
person who requests more information from your autoresponder
eg to subscribe is automatically added to your autoresponder
database. Hence you will be able to use the broadcast
feature to publish your ezine and your subscribers in
your database will receive your newsletter automatically.
This
is a low cost way to create mailing lists that your visitors
can subscribe to including your own ezine that you can
use to effectively market your products.
Concentrate
on making your ezine a source of valuable information
for your subscribers and you'll be able to create an ezine
that your subscribers look forward to reading and that
increases your sales.
2. Use your autoresponder to deliver an email course
A
very simple but yet powerful method of increasing your
sales is to create an email course that contains valuable
information.
For
eg if you are creating an email course about Internet
marketing, you can write an article that lists 7 Internet
marketing methods.
Method
1 - Search Engines
Method 2 - Ezine Advertising
Method 3 - Joint ventures
Method 4 - Opt In Email
Method 5 - Affiliate Programs
Method 6 - Article Writing
Method 7 - Link Partnerships
Then
put every marketing method in your autoresponder on a
7-day cycle. Hence every person who requests this course
will receive each lesson for a period of 7 days.
In
each method, try to find products, be it affiliate products
or your own products that are related to this marketing
technique and include a link.
For
example if you own an ebook on how to write articles to
promote your business, you can include a link to that
product in method 6.
3. Use your autoresponder to provide a report
Reports
can be articles that you can easily deliver via an autoresponder.
If you have an article called "7 Powerful Internet
Marketing Tactics To Promote Your Online Business",
you can easily use it as a report.
Include
the links to the products to complement each method.
4. Use your autoresponder to promote your articles
Autoresponders
are very effective ways to promote your articles along
with your website.
You
can make your articles on your site or in the emails that
you send to ezine editors to consider your recent article
for publication available by autoresponder. You can say
something like.
All
my other articles available for reprint at
articles@autorespondername.com
Make your articles available
by autoresponder along with your publishing guidelines.
If you've written lots of articles, make a master list
of your articles available by autoresponder that lists
all of your articles along with their autoresponder addresses.
This
can provide you with a terrific way to get your articles
published on a regular basis by ezine publishers and webmasters
who enjoy your writing.
Autoresponders should form part of your Internet business.
Without them, your business will suffer.
Consider an autoresponder
as your own 24hr marketing machine.
One of the MOST reliable autoresponders I've used and
which I'm still using is
GetResponse
Smart Autoresponder
Article
by Jean Lam
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